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Sales Collateral — Pitch Decks, eBooks, & More
Date
October 2020 - June 2022
Role
Product Marketing Manager of Paid & Virtual Events
Project type
Virtual & Live event program creation, speaker sourcing & recruitment, budget management, Win/Loss analysis, and feedback reports.
Collateral
The content below includes various collateral I've created in this role.
Tech Stack
- Adobe Acrobat
- Adobe In-Design
- Adobe Photoshop
- Canva
- Confluence
- Go-To-Meeting
- Grip (Professional Matchmaking Platform for Events)
- Ion
- Jira
- Microsoft Excel
- SurveyMonkey
- Zoom
2022 Simplify Media/BLR Speaker Kit
This flipbook PDF was used when sourcing speakers for BLR virtual and live events. It provides details about the event and what audience type would be in attendance. This kit resulted in an 85% increase in speaker retention and a 95% increase in speaker satisfaction.
Exchange Event Sales Presentation
This presentation was used to train the Sales reps on the new event offering, Daily Advisor-branded Exchanges. These events were sponsor-driven, and sales reps sold specific meeting packages using this as a guide. The "Grip" information in this presentation includes additional revenue-generating opportunities through the Grip Meeting App.
Dynamic Content Presentation
While at Simplify Compliance, I was able to use my graphic design skills to create dynamic content such as infographics, maps, and other graphics that would take boring blog content to the next level. Through a knowledge-sharing initiative at Simplify Compliance, I offered to host a webinar that introduced the programs I used, outlined the pros and cons, and suggested best practices if teams wanted to adopt this technology.
HCM Paid Events Presentation
This presentation introduced the 2021 paid events to the Human Capital Management (HCM) team. It includes includes pricing, a breakdown of how the event will operate, and sponsorship opportunities.
Master Class Feedback Survey
This document details the feedback we received from the event. For each Master Class, I would create a similar report to help us identify trends and areas to improve upon.
Click on the photo gallery below to learn more about this project.