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HRlogics Product Launch & SEO Optimization Techniques
Project Type
B2B SaaS Rebrand & Relaunch
Date
November 1, 2023 - February 1, 2024
Location
Hybrid: HQ — Birmingham, AL | New Orleans, LA | Baltic, CT
Role
Director of Content — Create Brand Voice & Use Guidelines, Optimize New & Existing Webpages for SEO, and Develop Internal Back-Linking Strategy for Increased Site Navigation
Link
The HRlogics Product Launch involved integrating and rebranding four HR technology solutions into a single-sign-on SaaS solution. I was responsible for creating cohesive brand messaging that united the five products to effectively communicate their benefits to various professionals, including HR generalists, finance executives, brokers, professional employer organizations (PEOs), and staffing agencies.
TECH STACK
- Canva
- Duda
- Google Analytics (GA4)
- Google Campaign Builder
- Google Looker Studio
- Google Search Console
- Google Tag Manager
- Google Workspace
- Miro
- SEMrush
- Typeform
RESULTS
- 19% increase in organic search page ranking within 2 months
- 2% improvement in organic keyword ranking in 2 months
- 600% increase in organic website traffic over 6 months
- 121% increase in average session duration
- 57% increase in conversion attribution accuracy
Click on the photo gallery below to learn more about this project.