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Go-to-Market Product Launch of Virtual Events
Project Type
Go-To-Market: Live Events
Date
October 2020 - June 2022
Role
Product Marketing Manager — Develop Event Agenda, Source & Recruit Speakers, Manage Event Speaker Budget, Crisis Manage COVID-19 Restrictions
When COVID-19 forced Simplify Compliance to cancel their live events, I was tasked with innovating virtual events to help offset the lack of event revenue. Using the approach of our live Master Class events, I transformed these single-day, live programs into 2-day, virtual events that focused on HR legal compliance topics.
TECH STACK
- Asana
- Canva
- Confluence
- GoToMeeting
- Jira
- Ion
- Microsoft Excel/Powerpoint/Word
- SurveyMonkey
- Zoom
RESULTS
- Exceeded target revenue goals for paid virtual events by 178%
- $1.5M in sponsored revenue through content-driven initiatives
- 37% increase in attendee satisfaction over 3 months
- 85% increase in speaker retention
- 95% increase in speaker satisfaction
Click on the photo gallery below to learn more about this project.