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ERE Media Email Marketing Campaigns
Project type
Event Email Marketing Campaigns
Date
June 2022 - July 2023
Role
Marketing Manager — Developed Email and Social Media Campaigns in Support of 5 Hybrid Events, Online Training, and a Webinar Library.
Additional Projects
At ERE Media, we were looking to switch our newsletters from HubSpot to something designed to meet our needs. I conducted a software analysis to determine which solution had the best offerings. This is a sample of the analysis doc. I have created numerous analyses for various roles throughout my career and I'd be happy to share more documents.
Leading email and social media campaigns, backed by industry research for lead gen. Crafting original content for event promos, collaborating on diverse content formats, and utilizing HubSpot for automation.
TECH STACK
- Canva
- Stripo
- HubSpot
- TicketSpice
- Hopin
- Typeform
- Bigmarker
- Google Suite
- Microsoft Excel/Powerpoint/Word
RESULTS
- 3% increase in lead conversion rates
- 8% increase in brand engagement
- 15% reduction in bounce rates
- 3% decrease in unsubscription rates
- 13% boost in email open rates
- 7% growth in subscriber base despite facing challenges related to audience turnover
Click on the photo gallery below to learn more about this project.