As part of Leoforce's selection process, they require candidates to undertake a comprehensive assignment. This task is designed to gauge candidates' ability to analyze a website, understand the target audience, and propose a detailed content strategy aimed at attracting inbound leads, particularly from large enterprises and staffing recruiting technology decision-makers.

Assignment Details:
Website Analysis:
- Visit Leoforce and thoroughly review the site's current content, focusing on its appeal to our target audience: large enterprises and staffing recruiting technology decision-makers.
- Identify areas of improvement and potential opportunities for content development that would resonate with this audience.

Content Strategy Proposal:
- Based on your analysis, propose a comprehensive content strategy that will enhance Leoforce's inbound marketing efforts.
- Clearly outline the types of content (blogs, case studies, infographics, videos, etc.) that will be most effective in attracting our target audience. Provide a rationale for each content type chosen.
- Suggest SEO strategies that could improve visibility and attract more leads from large enterprises and decision-makers within the staffing recruiting technology sector.

Pillar E-Book Creation:
- As part of your content strategy, conceptualize and write a Pillar E-Book that aligns with the proposed strategy and would serve as a cornerstone piece of content to attract our target audience.
- Ensure a detailed outline of the E-Book, including: Title, Target audience, Objectives, Key themes and chapters, How it fits into the overall content strategy, and the lead generation mechanisms it will employ (e.g., landing pages, CTAs).

Submission Guidelines:
- Submitted as a slide deck and the e-book as a PDF document.
- Include any assumptions made about Leoforce, its services, or its target audience.
- Proposal will be evaluated based on creativity, strategic thought, understanding of the target audience, and the feasibility of the suggested strategy.

Evaluation Criteria:
- Understanding of Target Audience: Demonstrates a deep understanding of the needs and challenges faced by large enterprises and staffing recruiting technology decision-makers.
- Strategic Thought: The proposed strategy should show a clear vision and understanding of how to attract and engage the target audience effectively.
- Creativity: Innovative and creative approaches to content and e-book topics that can differentiate LeoForce in the market.
- Feasibility: Realistic and achievable proposals that can be implemented within a reasonable timeframe and budget.