Airship aims to launch a campaign targeting retail marketers and CRM professionals. The goal is to inform and inspire them on how to effectively engage their mobile app customers during the holiday season. The objectives are to keep customers engaged with the brand via the app, boost sales, and encourage the use of loyalty points during this period.

The campaign will include the following assets:
- A retail inspiration holiday guide.
- A webinar featuring an interview with a retail customer about their holiday campaign plans.
- A blog post summarizing the key points of the holiday guide and promoting its download.
- Social media posts and digital adverts distributed through retail media partners to promote the holiday guide.

My Task — Prepare and present the following:
Blog Post:
- Write a blog post (maximum 800 words) summarizing the holiday guide.
- Provide three alternative titles for the blog post.

Adverts Design Brief:
- Create a design brief for two adverts promoting the holiday guide download.
- The adverts will be placed on the homepage of retaildive.com.
Specify the designs for one MPU (Mid Page Unit) and one leaderboard ad.

Submission Instructions:
- We are not focused on the accuracy of the content, as you may not be familiar with our business. Instead, we are interested in understanding your writing style, your concept development methodology, and your thought process for content creation.

Presentation:
During the interview, be prepared to discuss:
Your thought process behind the content you created.
Why you believe this content will help achieve the campaign goals.

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