MARKETING SKILLS & EXPERTISE
01.
Audience Engagement & Growth
Innovated virtual events strategy to counter COVID-19 impact, launching 36 virtual event programs, exceeding targets by 178%. Collaborated with experts to design curriculums, boosting participant satisfaction by 37%. Developed speaker onboarding kit, elevating retention by 85% and satisfaction by 95%.
02.
Brand Voice Messaging
Directed HRlogics Product Launch, uniting five brands into one SaaS solution. Crafted messaging that highlights key benefits and resonates with target audiences; including HR generalists, finance execs, brokers, and staffing professionals. Tailoring language to appeal to decision-makers at executive levels.
03.
Content Creation & Management
Crafted an editorial topical calendar and marketing content posting schedule for HRlogics. Optimized website for enhanced conversion tracking, enabling precise measurement and analysis of conversion funnels, resulting in a 20% increase in conversion attribution accuracy.
04.
Campaign Development & Execution
Enhanced ERE Media's email and social media campaigns by creating original content for event promos and utilizing HubSpot for tracking and analyzing email campaign metrics/KPIs. Refined messaging through A/B testing to better engage the audience, improving open rates across all campaigns, event over event, by 13% and click-through-rates by 10%.
05.
Search Engine Optimization (SEO)
Led SEO initiatives for HRlogics Product Launch, driving organic traffic and enhancing site performance. Developed SEO guidelines, optimized content, and implemented backlinking strategies. Utilized UTM tracking and GTM for precise monitoring, resulting in 19% increase in organic search ranking, a 600% surge in website traffic, and a
121% increase in average session duration.
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I also added a project that documents my abilities to set up Google tracking and how I monitor and analyze website engagement & performance to improve SEO. View my website SEO project.
EDUCATION
Eastern Connecticut State University
Master's in Educational Technology
Willimantic, CT
Eastern Connecticut State University
Bachelor of Science in Communication and Digital Art & Design
Willimantic, CT
CERTIFICATIONS
August 2023
Skillshop (ex. Aug. 2024)
May 2022
Coursera (no exp.)
Google Analytics Certification
Gained foundational skills in data analytics using real-world data analytics scenarios. The content is highly interactive and exclusively developed by Google employees with decades of experience in data analytics. Through a mix of videos, assessments, and hands-on labs, you gain insight into data cleaning, problem-solving, critical thinking, data ethics, and data visualization, using tools like SQL, Tableau, and R Programming.
July 2022
Coursera (no exp.)
Google Digital Marketing & E-Commerce
Developed in-demand skills that prepare you for an entry-level job and learned how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. Learned from subject-matter experts at Google and built a professional portfolio from course projects focused on customer personas, social media calendars, and more.
April 2022
Coursera (no exp.)
Google Project Management: Professional Certificate
Develop strategies for creating risk management plans; understanding process improvement techniques; managing escalations, team dynamics, and stakeholders; creating budgets and navigating procurement; utilizing project management software, tools, and templates; practicing Agile project management, with an emphasis on Scrum.