Melissa Morse
Phone: 860-608-4693
Welcome to my professional portfolio website! I am a seasoned Product and Content Marketing professional with a passion for continuous learning and sharing my knowledge. For the last decade, I have been focused on creating engaging marketing content for B2B audiences at the mid-market and enterprise levels.
Through in-depth audience research, I can refine and cater my messaging to most professionals in any industry, including construction, education, healthcare, hospitality, manufacturing, retail, and transportation.
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Whether it's crafting compelling content that tells a story, analyzing data insights, or developing go-to-market strategies, I'm here to elevate your projects to new heights!
PROFESSIONAL EXPERIENCE
With over ten years of experience driving content marketing strategies for B2B SaaS products and events, I thrive in collaborative environments, partnering with clients and teams to achieve outstanding results. As the Director of Content at HRlogics, for instance, I developed brand voice guidelines to unify messaging for five products and implemented pillar-based Search Engine Optimization (SEO) techniques during the go-to-market (GTM) launch of the HRlogics Compliance Hive. Within 2 months, the company ranked 19% higher in organic search, experienced a 121% increase in engagement, and received 57% more tracked and identified leads.
1
HRlogics
Director of Content
September 2023 - February 20204
HRlogics is a B2B SaaS start-up with under 200 employees, serving mid-market and enterprise-level HR and finance professionals. Created brand voice guidelines to align marketing and sales messaging for five existing products into a single, cohesive brand, and spear-headed pillar-based content marketing strategies to increase brand visibility.
2
ERE Media
Marketing Manager
June 2022 - July 2023
ERE Media is a B2B media publisher with fewer than 10 employees, serving talent acquisition professionals and recruiters in businesses of all sizes, through eNewsletters, live events, webinars, and online training. Developed email and social media marketing campaigns supporting five hybrid events, online training, and an on-demand webinar library.
3
Simplify Compliance
Product Marketing Manager, Associate Content Editor,
and Web Content Editor
May 2014 - June 2022
Simplify Compliance is a B2B SaaS and Media Publishing company that serves mid-market and enterprise-level HR, safety, facilities, and IT/security professionals. Advanced from a Web Content Editor to an Associate Content Manager over 6 years, overseeing a team of 3 writers (1 in-house, 2 freelance) and managing an editorial calendar for 3 specialized blogs. Promoted to Product Marketing Manager, responsible for overseeing the strategic planning and budgeting of numerous virtual and live events.
